Challenges
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Innovation Strategy
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Market Entry
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Energy storage
Client
Williams Advanced Engineering
Challenge
Williams Advanced Engineering had needed to identify venture opportunities in the stationary energy storage market, leveraging their skills in Battery Management Systems and Energy System Management.
Solution
CLT had carried out a Market Study of stationary energy storage. This had involved a segmentation of the energy storage market into six sectors:
- Utility wind generation
- Utility solar generation
- DNO substation
- Microgrids, including remote grids and commercial solar
- Residential solar PV
- Vehicle-to-grid
For each sector, CLT had performed a market requirements analysis through research and customer and stakeholder interviews.
A market landscape was developed, reviewing all the players in the battery sector, including battery developers and manufacturers across the full range of chemistries, as well as players along the value chain in battery management systems, energy management and controls, power electronics and storage system developers.
An initial market assessment had identified segments which might be most attractive to Williams, with Microgrids, including Commercial solar installations identified. A more detailed analysis was performed on this segment to understand the range of microgrids, microgrid players and energy storage and control solutions. Gaps in the market were identified and matched to Williams’s core strengths and existing partnerships. A number of options were presented to Williams for consideration. These had included providing energy management solutions for commercial + solar to reduce energy costs and using energy and battery management systems to improve the ROI of commercial microgrids for systems integrators.
Outcome
CLT had delivered a market landscape and analysis, conclusions on best fit for Williams, and recommendations for venture options, helping Williams make strategic decisions about entering the stationary energy storage market.
