Identifying venturing options through techno-market landscape mapping

Client: Engineering firm


The client wanted to identify venture opportunities in the stationary energy storage market, leveraging their skills in Battery Management Systems and Energy System Management. It wanted an advisory partner to map and analyse the market, identify synergistic opportunities and recommend venturing options


The client was able to make an informed decision on the market entry options based on the outputs of the exercise. This enabled the client to make the decision not to enter the stationary energy storage marke

CLT carried out a market study of the stationary energy storage market which involved a segmentation of the energy storage market into six sectors:

• Utility wind generation

• Utility solar generation

• DNO substation

• Microgrids, including remote grids and commercial solar

• Residential solar pv

• Vehicle-to-grid

For each sector, CLT performed a market requirements analysis through research and customer and stakeholder interviews.

A market landscape was developed, reviewing all the players in the battery sector, including battery developers and manufacturers across the full range of chemistries, as well as players along the value chain in battery management systems, energy management and controls, power electronics and storage system developers.

An initial market assessment identified segments which might be most attractive to the client, with Microgrids, including Commercial solar installations identified. More detailed analysis was performed on this segment, to understand the range of microgrids, microgrid players and energy storage and controls solutions. Gaps in the market were identified and matched to the clients core strengths and existing partnerships. A number of options were presented to the client for consideration. These included providing energy management solutions for commercial + solar to reduce energy costs and using energy and battery management systems to improve the ROI of commercial microgrids for systems integrators.